New Definition of Mobilize

I was in a meeting with the sales rep from Yahoo! Mobile, who said that they “mobilized” the Fantasy Sports section of their web site in order to place it on their mobile site or WAP site. WAP stands for Wireless Application Protocol; it’s a reference to a mobile web site and has to with the type of coding you have to do to get it up and running.

Anyway the thing that struck me was the way he had changed the meaning of the word “mobilize” from mobilize troops for war to turn a web site into a mobile application.