I was a marketing major in college at the University of Richmond and earned my MBA from Pepperdine and I have always been fascinated by advertising. After graduating college, I confess all I knew about advertising was the creative department and account management, I knew nothing about media. However, I answered an ad for a media assistant in the OC Register for an agency in Newport Beach and once I was in media I really enjoyed it. Media is fascinating because it’s always changing.
Even the idea of what is a medium is changing. Is a medium just mass media? Or can it be one to one communication, such as mail, email, or phone calls. What about screens in unusual areas such as on Taxi-cabs, or in the grocery store? The list of media is endless. At one time society was dominated by a top-down media structure where only selected professionals had access to mass communication vehicles, but now we have the democratization of media where anyone with an idea and a computer can communicate to large number of individuals. If anything, the problem now days is how do you filter the millions of websites, blogs, videos and social posts to fine information that is reliable and pertinent. This is why social recommendations are so critical now days to help consumers find not only good media content, but other products and services. Advertising must change to less of a push strategy to more of a partnership with consumers where we provide beneficial content that is compelling and also provides solid rationale for buying a product of service.
Besides, from “Bewitched”, to “Bosom Buddies”, to “Thirtysomething” to “Melrose Place” to “Mad Men”, advertising agencies have always looked cool on TV.
Friday, June 10, 2011
Where Good Ideas Come From
Reading a great book by Steven Johnson on the history of innovation, called Where Good Ideas Come From. It's a must read for anyone that wants to encourage their organization to be more innovative. I love this quote: "Innovative environments are better at helping their inhabitants explore the adjacent possible, because they expose a wide and diverse sample of spare parts-mechanical or conceptual-and they encourage novel ways of recombining those parts (location 494-98 in Kindle).
Thursday, February 10, 2011
Thursday: 2/10/11 7:21 am
It's a pretty day in So Cal. There is no fog and there is lots of sun. It's a bit windy. The commute was easy this morning. It took me less than an hour to go from Redondo to Irvine. I was able to talk to my old college friend, Archer Irby for about 25 minutes. Even though he lives in NY, I woke him up when I called at 6:30 my time, 9:30 his time
Saturday, January 22, 2011
Saturday January 22, 2010
It was a good day. The weather was mild, mid 60's and sunny. The Santa Ana's kicked in a bit, but it was not too windy. We had one exterminator come by to give us an estimate to fumigate the house and one concrete guy came by to give us an estimate of managing the back yard. We picked up a great Bundt Cake at a small little place in Manhattan Beach. We picked up Mary, my daughter and visited mom and dad in Fullerton. We had a bit of birthday party for mom and headed back up.
Thursday, December 17, 2009
What's in my backpack
This morning I was thinking about all the stuff I lug around in my backpack. It’s so heavy that I lean when I carry it like Santa Claus on Christmas Eve.
I have paper copies of Blankets, the graphic novel, and Groundswell the book by Forrester on social networking.
I have my Kindle with an electronic copy of Groundswell and books on the Open Source Revolution. I actually love my Kindle because it is so easy to make notes and underline things which you can access quickly to double check a reference.
I have a paper copy of the UCLA Extension Winter Schedule. I don't think I will take a class this quarter since I am still recovering from last semester’s work load.
I have extra thumb drives and pens and paper along with my check book and check register. An interesting thing about the check register, is I don't use it anymore instead I rely on mobile banking to check my balance.
I have bills I need to pay and some like solicitations from Heal the Bay and Surfrider, I don't have to pay, but want to, to help the environment.
I have two recent copies of Wired in my backpack and the most recent copy of The Surfers Journal. In many ways, my backpack is a microcosm of my life and the things I care about for work and recreation. I need a digital frame so I can carry photos of my wife and kids in my backpack, since they are the most important thing in my life.
Friday, October 9, 2009
Wednesday, October 1, 2008
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